An Introduction to Yelp Metrics as of September 30, 2021

Yelp connects people with great local businesses. With unmatched local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment or purchase. Yelp was founded in San Francisco in 2004.


Paying Advertising Locations

(monthly average for Q3 2021)


Q3 2021 Net Revenue


Q3 2021 Net Income

Activity on Yelp


App Unique Devices

(in 2020)


Cumulative Reviews

(as of Dec. 31, 2020)

Advertising Revenue by Category

Recommended Review Distribution

Reviewed Businesses by Category

Star Rating Distribution

Distribution of Average Business Ratings

The above chart shows the distribution of average U.S. business ratings across all categories on Yelp for businesses with five or more reviews.
Distribution is as of December 31, 2020.
Percentages may not add up to 100% due to rounding.

US Demographics of Yelp Users




Source: comScore. Age and income data via Media Metrix Multi-Platform report as of September 2021.

Education data via Plan Metrix report as of August 2021.

Percentages may not add up to 100% due to rounding.

Yelp's Journey