Yelp Metrics as of December 31, 2022

Yelp connects people with great local businesses. With trusted local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist or make a reservation, and make an appointment or purchase. Yelp was founded in San Francisco in 2004.


Paying Advertising Locations

(monthly average for Q4 2022)


Q4 2022 Net Revenue


Q4 2022 Net Income

Activity on Yelp


App Unique Devices

(monthly average in 2022)


Cumulative Reviews

(as of Dec. 31, 2022)

Advertising Revenue by Category

Recommended Review Distribution

Reviewed Businesses by Category

Percentages may not add up to 100% due to rounding.

Distribution of Review Star Ratings

Distribution of Average Business Ratings

The above chart shows the distribution of average U.S. business ratings across all categories on Yelp for businesses with five or more reviews as of December 31, 2022. Yelp only uses recommended reviews to calculate the average rating of a business.

US Demographics of Yelp Users




Source: comScore. Age and income data via Media Metrix Multi-Platform report as of December 2022.

Education data via Plan Metrix report as of December 2022.

Percentages may not add up to 100% due to rounding.

Yelp's Journey