An Introduction to Yelp Metrics as of March 31, 2021

Yelp connects people with great local businesses. With unmatched local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment or purchase. Yelp was founded in San Francisco in 2004.


Paying Advertising Locations

(monthly average for Q1 2021)


Q1 2021 Net Revenue


Q1 2021 Net Loss


Q1 2021 Adjusted EBITDA

Activity on Yelp


App Unique Devices

(monthly average for 2020)


Cumulative Reviews

(as of Dec. 31, 2020)

Advertising Revenue by Category

Reviewed Businesses by Category

Star Rating Distribution

Recommended Review Distribution

US Demographics of Yelp Users




Source: comScore. Age and income data via Media Metrix Multi-Platform report as of February 2021.

Education data via Plan Metrix report as of February 2021.

Percentages may not add up to 100% due to rounding.

Yelp's Journey