An Introduction to Yelp Metrics as of September 30, 2019

Yelp connects people with great local businesses. With unmatched local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment or purchase. Yelp was founded in San Francisco in 2004.


Average monthly mobile app unique users


Average monthly web unique visitors

(as of September 2019 via comScore)


Seated diners via Yelp

(Monthly average for Q3 2019)


Request-a-Quote leads delivered

(Monthly Average for Q3 2019)

Cumulative Reviews
Year Over Year +17%

Cumulative reviews contributed since inception

Reviewed Businesses by Category

Percentages may not add up to 100% due to rounding.

Star Rating Distribution

Recommended Review Distribution

US Demographics of Yelp Users




Source: comScore. Age and income data via Media Metrix Multi-Platform report as of September 2019.

Education data via Plan Metrix report as of August 2019.

Yelp's Journey