Yelp Metrics as of September 30, 2025

Yelp connects people with great local businesses. With trusted local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist or make a reservation, and make an appointment or purchase. Yelp was founded in San Francisco in 2004.

512K

Paying Advertising Locations

(monthly average for Q3 2025)

$376M

Q3 2025 Net Revenue

$39M

Q3 2025 Net Income

Activity on Yelp

29M

App Unique Devices

(monthly average in 2024)

308M

Cumulative Reviews

(as of Dec. 31, 2024)

Advertising Revenue by Category

Recommended Review Distribution



Breakdown of reviews contributed as of September 30, 2025.

Percentages may not add up to 100% due to rounding.

Reviewed Businesses by Category

Percentages may not add up to 100% due to rounding.

Distribution of Review Star Ratings

Distribution of Average Business Ratings

The above chart shows the distribution of average U.S. business ratings across all categories on Yelp for businesses with five or more reviews as of December 31, 2024. Yelp only uses recommended reviews to calculate the average rating of a business.

Percentages may not add up to 100% due to rounding.

US Demographics of Yelp Users

Age

Education

Income

Source: comScore. Age and income data via Media Metrix Multi-Platform report as of September 2025.

Education data via Plan Metrix report as of September 2025.

Percentages may not add up to 100% due to rounding.

Yelp's Journey