Yelp Metrics as of March 31, 2024

Yelp connects people with great local businesses. With trusted local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist or make a reservation, and make an appointment or purchase. Yelp was founded in San Francisco in 2004.

530K

Paying Advertising Locations

(monthly average for Q1 2024)

$333M

Q1 2024 Net Revenue

$14M

Q1 2024 Net Income

Activity on Yelp

32M

App Unique Devices

(monthly average in 2023)

287M

Cumulative Reviews

(as of Dec. 31, 2023)

Advertising Revenue by Category

Recommended Review Distribution







Percentages may not add up to 100% due to rounding.

Reviewed Businesses by Category

Distribution of Review Star Ratings

Percentages may not add up to 100% due to rounding.

Distribution of Average Business Ratings

The above chart shows the distribution of average U.S. business ratings across all categories on Yelp for businesses with five or more reviews as of December 31, 2023. Yelp only uses recommended reviews to calculate the average rating of a business.

Percentages may not add up to 100% due to rounding.

US Demographics of Yelp Users

Age

Education

Income

Source: comScore. Age and income data via Media Metrix Multi-Platform report as of March 2024.

Education data via Plan Metrix report as of March 2024.

Percentages may not add up to 100% due to rounding.

Yelp's Journey